In Focus

Blog Posts

  • How Influencers Inspire Through Fashion and Lifestyle

    Staying on trend for this week in relation to my interview with Ellen Molina-Mulcahy, I decided to compile a list of my favorite fashion/lifestyle/beauty influencers. In this post, I explain why these influencers stand out among the sea of influencers. Margot LeeAesthetic: Chic and polished, with a mix of professional and lifestyle elements. Think minimalist…

  • Ellen Molina-Mulcahy: PR Insight on Trends, Talent, and Transforming Brands

    This week I turned to a PR expert, Ellen Molina-Mulcahy, about the importance of PR in the fashion industry. I had the privilege to work with Molina-Mulcahy at Azione as a Digital and VIP Intern. As my first internship and introduction to the world of PR, Molina-Mulcahy taught me skills far beyond the classroom, expanding…

  • How Reformation Uses Infographics to Inspire and Engage

    This week, I explored the impact of infographics and how they help brands connect with consumers. By combining text and visuals, infographics can turn complex information into something engaging, digestible, and memorable. One brand that stands out in using visuals to tell its story is Reformation, the sustainable fashion brand known for its chic pieces…

  • Holiday Gift Guides + Black Friday and the PR Strategy Behind It

    With winter holidays creeping closer, I often find myself stuck on what to get the people in my life for Christmas. I forget black Friday is the best time to buy presents because of all the sales. In this blog post I will give a rundown of the gift guides I have created for anyone…

  • From College to Career: Building a Personal Brand Through Professional Style

    As a senior in college thinking about my transition into post grad life and my professional identity, I’ve been curious about how my style will develop. I have already seen a shift in my style from my freshman year of college to now, but the thought of “How will I express my personal style in…