In Focus

Blog Posts

  • Nuuly: The Guilt-Free Way to Refresh Your Wardrobe

    Nuuly is changing the way we shop by offering a sustainable clothing rental subscription that allows customers to experiment with new styles without committing to a brand-new wardrobe. By extending the life of clothing, Nuuly tackles the issue of fashion waste. How often do we buy trendy or event-specific outfits only to have them collect…

  • How Aerie Promotes Body Positivity, Sustainability, and Community Impact

    This blog post was inspired by my previous blog post on the Victoria’s Secret fashion show. While I know a bit about Victoria’s Secret competing brand Aerie, I wanted to dive deep and explore the brand’s corporate social responsibility. Aerie is known for its commitment to body positivity, inclusivity, and sustainability. One of Aerie’s biggest…

  • Winter Staples and Standout PR Strategies

    Online shopping is easy and efficient with endless options. As the seasons transition and people look to buy winter staple pieces, this blog post will explore some of my favorite online stores. I am also going to analyze the unique public relations strategies these brands use to make them stand out. Shop winter staples: Coach,…

  • Join Fashion Revolution Week: Advocate for Safer Fashion

    Fashion Revolution is a fashion activism organization founded in response to the 2013 Rana Plaza disaster*. Its mission is to promote “a global fashion industry that conserves and restores the environment and values people over growth and profit.” To achieve this vision, Fashion Revolution strives for change at multiple levels: cultural shifts in consumer awareness,…

  • Leopard Print’s Comeback

    While leopard print has been in and out throughout the years I’ve been interested in fashion, I started the see the rise of leopard print while I was abroad in Paris this past spring. A very specific memory comes to mind: The air was chilly and my cheeks were tinted pink from the breeze. The…