Portfolio

My Related Work

Welcome to my portfolio, a showcase of my experience in social media management, brand strategy, public relations, and creative content development. Through diverse projects with clients such as Kilometre Paris, Chehalem Mountain Winegrowers, and Red Bull, I’ve gained skills in crafting compelling campaigns, designing impactful visuals, and driving engagement across various platforms.

As a fashion marketing at Kilometre.Paris, I developed and maintained a content calendar to ensure consistent and strategic posting on Instagram. By curating, creating, and editing content aligned with the brand’s aesthetic and messaging, I successfully posted three times a week, contributing to a follower growth of over 2,000. Additionally, I played a key role in setting up the Instagram shop, streamlining the online shopping experience and enhancing the brand’s accessibility to its audience.

At Kilometre.Paris I collaborated with the design team. I contributed to the creation of visually appealing newsletter drafts that effectively communicated brand messaging. I also crafted invitation drafts for multiple collaborative events with fashion brands worldwide, ensuring each design aligned with the aesthetic and vision of the partnerships.

As an Account Executive with Allen Hall PR, a student-run public relations firm, I collaborated with a team of five women to support our client, Chehalem Mountain Winegrowers. One of our key responsibilities was creating a media kit to share with our media list, promoting to increase awareness and promote the event, Magic in the Mountains. This involved strategic communication and teamwork to effectively increase awareness and excitement for the event.

As a VIP and Digital Intern at Azione, I conducted media audits to forecast trends, created organized spreadsheets for client initiatives, and crafted persuasive pitches highlighting celebrity and influencer endorsements. I analyzed industry trends across various platforms, developed creative mood boards for campaigns, and tracked social media impressions. The main clients I worked with were Hoka, Pressed Juicery, and Sundays. I incorporated visuals from their Instagram accounts into my portfolio to reflect their unique aesthetics.

As part of a Brand Strategy course, I collaborated with a team of four on a four month project conducting a comprehensive brand audit of Red Bull. Based on our findings, we developed educated recommendations to enhance the brand’s impact and effectiveness. The project culminated in a 45-minute presentation where we shared Red Bull’s story and our proposed improvements. My primary role on the team was as a copywriter and consultant, ensuring clear and compelling messaging throughout the project. Additionally, I designed the slide deck, creating a visually engaging and cohesive presentation.

For my PR Planning and Cases course, I worked with a team to design a launch strategy to position Dreamland as a community-focused brand, emphasizing connection and inclusivity. By developing tailored marketing plans, we targeted Gen Z, Millennials, and Gen X audiences to ensure broad appeal. Our proposals included social media campaigns, workshops, and event strategies to build brand awareness and engagement. Additionally, we outlined key metrics to evaluate the effectiveness of the proposed campaigns, ensuring data-driven insights for future growth.