Author: Lily McNeal
-
How Influencers Inspire Through Fashion and Lifestyle
Staying on trend for this week in relation to my interview with Ellen Molina-Mulcahy, I decided to compile a list of my favorite fashion/lifestyle/beauty influencers. In this post, I explain why these influencers stand out among the sea of influencers. Margot LeeAesthetic: Chic and polished, with a mix of professional and lifestyle elements. Think minimalist…
-
Ellen Molina-Mulcahy: PR Insight on Trends, Talent, and Transforming Brands
This week I turned to a PR expert, Ellen Molina-Mulcahy, about the importance of PR in the fashion industry. I had the privilege to work with Molina-Mulcahy at Azione as a Digital and VIP Intern. As my first internship and introduction to the world of PR, Molina-Mulcahy taught me skills far beyond the classroom, expanding…
-
Holiday Gift Guides + Black Friday and the PR Strategy Behind It
With winter holidays creeping closer, I often find myself stuck on what to get the people in my life for Christmas. I forget black Friday is the best time to buy presents because of all the sales. In this blog post I will give a rundown of the gift guides I have created for anyone…
-
From College to Career: Building a Personal Brand Through Professional Style
As a senior in college thinking about my transition into post grad life and my professional identity, I’ve been curious about how my style will develop. I have already seen a shift in my style from my freshman year of college to now, but the thought of “How will I express my personal style in…
-
Nuuly: The Guilt-Free Way to Refresh Your Wardrobe
Nuuly is changing the way we shop by offering a sustainable clothing rental subscription that allows customers to experiment with new styles without committing to a brand-new wardrobe. By extending the life of clothing, Nuuly tackles the issue of fashion waste. How often do we buy trendy or event-specific outfits only to have them collect…
-
How Aerie Promotes Body Positivity, Sustainability, and Community Impact
This blog post was inspired by my previous blog post on the Victoria’s Secret fashion show. While I know a bit about Victoria’s Secret competing brand Aerie, I wanted to dive deep and explore the brand’s corporate social responsibility. Aerie is known for its commitment to body positivity, inclusivity, and sustainability. One of Aerie’s biggest…
-
Winter Staples and Standout PR Strategies
Online shopping is easy and efficient with endless options. As the seasons transition and people look to buy winter staple pieces, this blog post will explore some of my favorite online stores. I am also going to analyze the unique public relations strategies these brands use to make them stand out. Shop winter staples: Coach,…
-
Join Fashion Revolution Week: Advocate for Safer Fashion
Fashion Revolution is a fashion activism organization founded in response to the 2013 Rana Plaza disaster*. Its mission is to promote “a global fashion industry that conserves and restores the environment and values people over growth and profit.” To achieve this vision, Fashion Revolution strives for change at multiple levels: cultural shifts in consumer awareness,…
-
Leopard Print’s Comeback
While leopard print has been in and out throughout the years I’ve been interested in fashion, I started the see the rise of leopard print while I was abroad in Paris this past spring. A very specific memory comes to mind: The air was chilly and my cheeks were tinted pink from the breeze. The…
In Focus 