How Reformation Uses Infographics to Inspire and Engage

This week, I explored the impact of infographics and how they help brands connect with consumers. By combining text and visuals, infographics can turn complex information into something engaging, digestible, and memorable. One brand that stands out in using visuals to tell its story is Reformation, the sustainable fashion brand known for its chic pieces and sustainable focus.

Reformation’s website is a prefect example in using visual storytelling. Under the “About Us” tab, they feature “Ref Through the Years,” an interactive timeline that highlights the brand’s journey. The timeline tells the story of the brand. Each entry combines visuals and text to show the brand’s personality and values.

This approach works because customers look for authenticity and personality in the brands they shop from. Reformation brings its history to life, making it easy to digest while embedding shopable links in the timeline. These links allow users to jump directly into shopping, creating a seamless experience.
Reformation also excels when it comes to showcasing its sustainability efforts. With fun yet impactful headlines like “Being naked is the #1 most sustainable option. We’re #2,” the brand captures attention while addressing topics like material waste and circular fashion. Graphs, animations, and visuals present their commitment to sustainability in a way that’s easy to understand. By turning complex data into engaging visuals, Reformation ensures visitors not only learn but also remember their mission.

What makes this even more effective is their transparency. Reformation shares its goals, like sourcing 100% sustainable materials by 2025 and reducing waste. These visuals reinforce the brand’s core values.

Reformation’s use of infographics demonstrates the power of design and storytelling. By pairing engaging visuals with meaningful text, the brand has created a platform that’s chic, just like its clothing. As more brands embrace visual data, Reformation stands out as an example in using infographics to inspire action, build trust, and create an engaging shopping experience.