Holiday Gift Guides + Black Friday and the PR Strategy Behind It

With winter holidays creeping closer, I often find myself stuck on what to get the people in my life for Christmas. I forget black Friday is the best time to buy presents because of all the sales. In this blog post I will give a rundown of the gift guides I have created for anyone in your life. While I focus mostly on fashion, I also added a few other items that I couldn’t leave out. I am also going to explore the PR strategy behind black Friday.

First off, we have the “Self Care Girl” gift guide. This is for someone in your life who loves to do skincare, and cozy up and read a book before bed. She’s a homebody who would rather have a movie marathon then go out to a bar. She loves comfy clothes and doing crafts.

1. Hill House Hotel Robe: With seven different colors and patterns to choose from you have lots of options to find a robe that fits your friends’ personality the best. You can even add a personalized monogram to the robe. The fluffy robe is perfect for your friend to get warm after a relaxing shower before curling up with a mug of tea.
2. Djerf Avenue Pajama Sets: While being fashionable and comfortable these pajamas will make your friend get the best night of sleep. With many adorable patterns, there is a wide variety to pick from. My favorite are the berry pjs.
3. Target Bow Slippers: This new release is a must have. The fluffy slippers are adorable and budget conscious, perfect for a secret santa present.
4. Slip Sleep Mask: Who doesn’t love a good sleep mask? Slip Sleep Masks are made of silk providing your friend with comfort and luxury. This is the perfect gift to give to your friend that loves to get at least eight hours of sleep a night.
5. Non fashion related items: Summer Fridays Jet Lag Mask, Papier Wellness Journal, or a festive Anthropologie candle.

Next we have the “Cool Girl” Gift Guide. This is for the coolest friend you have. The one who is always fashionable and put together. She loves trying new spots in the city, and always has a perfect manicure.

1. Princess Polly Cheeky Shoulder Bag Leopard: This friend is always looking for something to spice up an outfit whether that be fun jewelry, sparkly shoes, or an animal print bag. This shoulder bag from Princess Polly is cool and chic, but also reasonably priced.
2. Gorjana charm necklace: What better way to show your friend’s personality than a personalized charm necklace. This unique and thoughtful gift will warm any cool girls’ hearts.
3. Guzio Micro Mini Stretch Skirt: This trending and fashionable skirt can be worn on any occasion. It can be dressed up for a fancy cocktail bar, or dressed down for a shopping day, this skirt is a perfect staple to give someone to add to their closet.
4. In Print We Trust Graphic Tee: With many graphics to choose from this is the perfect way to elevate a “basic” outfit. Everyone will stop your friend to ask her where her t-shirt is from.
5. Non fashion related items: Sonny Angel Figurine, Birth Month Vogue Issue, or Chanel lipstick.

Black Friday is a great PR strategy for brands to boost visibility, attract customers, and increase sales. By creating a sense of urgency with discounts, brands capitalize on consumer excitement and holiday shopping. The strategy often includes social media campaigns, email marketing, and in-store events. Black Friday is all about making the shopping experience feel exclusive and exciting. Black Friday also allows companies to showcase new products or highlight bestsellers. By taking advantage of Black Friday deals, you can give thoughtful gifts while staying on budget.