Online shopping is easy and efficient with endless options. As the seasons transition and people look to buy winter staple pieces, this blog post will explore some of my favorite online stores. I am also going to analyze the unique public relations strategies these brands use to make them stand out.
- Coach
Coach is making a comeback! With new and trendy bag styles in shades of oranges and browns, as well as the classic colors: white and black, Coach is the go to shop for fall and winter bags. Practicality + Luxury are my favorite aspects of the brand. While the bags are classic and stylish, a fresh bag won’t completely break your bank account.
Coach launched Coachtopia in 2023. Coachtopia is a new aspect of the brand that focuses on using recycled materials to make new products. “Coachtopia is a collaborative lab for innovation within Coach, founded with a mission to accelerate our transition towards a circular economy in fashion by rapidly prototyping new products, processes and ideas” (Coach). This new branch of the brand helps Coach stand out as more consumers prioritize environmentally ethical brands. By promoting sustainability, Coach not only appeals to eco-conscious shoppers but also reinforces its commitment to responsible luxury, further enhancing its brand value. - Aritzia
Once you buy a basic from Aritzia nothing will ever compare. Their basic tees and long sleeves are as soft as butter, and are just the right amount of thickness. Most styles have over 20 color options to choose from so you have lots of opportunities to play with new pops of color, or stick with the more neutral tones.
Aritzia has a community focus by supporting organizations such as The Brotherhood Sister Sol College, Career and Wellness program, a program that provides Black and Latinx youth in New York City support and resources for college. This is a smart PR move as it shows Aritzia’s commitment to meaningful causes, enhancing its brand reputation and creating connections with consumers. - Revolve
Have a specific occasion you are shopping for? Revolve will have it! With over 900 new styles added each week Revolve has everything you could ever want or need. Dresses are my favorite category. With dresses ranging from casual to black tie, Revolve is the perfect place to find a dress for a holiday party or an office day for work. Revolve also offers a big range of pricing so you can customize your price category.
Revolve is known for its influencer marketing. With its target audience being Gen Z and Millennial consumers, this is the perfect way to reach and impact its ideal customer base.
In Focus 
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