Fashion Revolution is a fashion activism organization founded in response to the 2013 Rana Plaza disaster*. Its mission is to promote “a global fashion industry that conserves and restores the environment and values people over growth and profit.” To achieve this vision, Fashion Revolution strives for change at multiple levels: cultural shifts in consumer awareness, industry-wide ethical transformations, and policy reforms.
Fashion Revolution’s work is important as it addresses the need to educate companies on their role in environmental and social ethics. Rather than shaming businesses, Fashion Revolution advocates for constructive engagement, helping companies recognize their impact for positive change. At an individual level, Fashion Revolution empowers people to understand the impact of their clothing choices, creating responsible consumer habits.
From a public relations perspective, the responsibility goes beyond simply enhancing a company’s image; it includes holding brands accountable to ethical standards. Public relations professionals play a huge role in advocating for integrity within companies, ensuring that their actions align with the values they present to the public.
Fashion Revolution holds an annual Fashion Revolution Week in honor of the Rana Plaza disaster with the slogan “no one should die for fashion.” This year, Fashion Revolution is celebrating ten years. In honor of this anniversary, the annual campaign will be extended to ten days from Monday 15th–Wednesday 24th in April. As its largest campaign, Fashion Revolution invites everyone to take part and take action to support safer, fairer, and more transparent practices in the fashion industry.
*In 2013, the collapse of Rana Plaza resulted in thousands of deaths and injuries. The eight-story building in Bangladesh had shown visible cracks before the tragedy, prompting safety warnings. Officials warned employees not to return, and businesses like shops and banks closed to protect their employees. However, garment factory owners on the upper floors ignored these warnings, pressuring thousands of garment workers to continue working despite the risks (Clean Clothes Campaign). The building collapsed with thousands of garment workers inside just a day after safety notices were issued. This disaster drew global attention to the hazardous conditions within the garment industry, showcasing “deathtrap workplaces” that compromise worker safety (Clean Clothes Campaign).
To get learn more or get involved visit https://www.fashionrevolution.org/
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