Hi, welcome to my blog. Here, I explore the intersection of fashion and public relations. With every launch of a new line, the uprise of a seasonal trend, or a celebrity red carpet look, there is a public relations campaign behind it. I hope to explore the public relations process behind the fashion industry.
With experience in public relations and fashion marketing, I’ve worked on campaigns for brands like HOKA ONE ONE, Aldo, and Lacoste, and helped Kilometre Paris grow its presence through social media strategy and content creation. These roles gave me a sneak peek into how crucial public relations is to building and maintaining the image of fashion brands, whether it’s getting celebrity endorsements, creating interest on social media, or forecasting trends.
This blog will explore how trends start, spread, and adapt all over the world, the impact of influencers and social media, and the impact of events and runway shows. I will explore how fashion gets from high end fashion shows, to everyday wearers.
I hope to inspire conversations about how fashion trends shape public perception, and how public relations strategies spread trends all over the world.
Follow along to learn more about the fashion world through the lens of an aspiring public relations professional.
In Focus 
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